Here’s how to increase your Amazon Conversion rate in just a few short weeks If you are an Amazon seller, then you know that a high conversion rate is essential to your success on Amazon.
It can be difficult to know where to concentrate your efforts, especially with so many different marketing strategies and competitors. This article will share with you 3 must-know strategies for improving your Amazon conversion rate.
Understanding Amazon Conversion Rate
As a third-party seller on Amazon, a conversion is the percentage of people who visit a product’s page and make a purchase.
This is calculated by multiplying the total number of page visits by the total number of sales transactions. A healthy conversion rate for Amazon sellers is greater than 10%, and closer to 15%.
As an Amazon seller, your conversion rate is one of the key metrics you should focus on to be successful, and profitable and to beat your competition.
You need to convert clicks on your product listing into sales. Amazon will rank you higher if they see that your listing has high conversion rates.
How to improve your Amazon conversion rate
1. Stand out in Amazon’s search results
To make your product stand out, you should make sure that the image is as clear as possible and occupies as much space as it can.
Consider including your product packaging in your image. This will make it stand out.
Pricing strategy is important. You should align the value of your product with a price that makes shoppers feel good while remaining competitive with your competitors.
Coupons can also be used to encourage more people to shop and make them feel like they are getting a limited-time deal.
2. Optimize Your Product Detail Page
Your product detail page gives you the chance to make an excellent first impression on your potential customers.
Make sure your title, bullets, and description are concise and clear. Also, highlight the main benefits of your product.
Use high-quality photos and videos to showcase your product from multiple angles.
You can also use A+ to provide more detailed information about your products and make them stand out.
3. Amazon Advertising: Leverage it
Amazon Advertising is a powerful tool to increase your conversion rate. You can drive more traffic to the product detail page by using sponsored products, brands, and display ads.
Retargeting ads can be used to reach customers who have already visited the product detail pages but have not made a purchase.
Improving your Amazon conversion is crucial to success as an Amazon seller. By optimizing your product details page, leveraging Amazon advertising, and standing out in Amazon search results, you can double or triple your listings’ conversion rate.
As an Amazon seller, you should always be tracking your conversion rate and adjusting your strategies accordingly.